Make It Happen Mondays - B2b Sales Talk With John Barrows

Karen Kelly: Hypothesis Selling and Creating Safe Spaces for Buyers

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Sinopsis

Karen Kelly is a sales strategist, speaker, and founder of K2 Performance Consulting, where she helps B2B companies sell with confidence, clarity, and purpose. In this episode of Make It Happen Mondays, John Barrows sits down with Karen for a tactical and inspiring conversation that covers everything from her immigrant upbringing and biology background to coaching, confidence, and creating safe spaces for buyers.They explore her concept of hypothesis selling, the importance of showing up with perspective during qualification, and how reps can catch that elusive “sales groove.” Karen shares actionable coaching strategies, the power of preparation, and how to detach from what others think in order to show up more authentically in sales conversations.The episode also highlights Karen’s advocacy for women in sales—and why opening more doors in the industry isn’t just the right thing to do, it’s smart business. This one is packed with wisdom, heart, and practical advice for anyone serious about elevating their sal